Market Research for my small business? … can I afford it?

For Small and Medium businesses the words ” Market Research” can conjure up visions of campaigns undertaken by multi-nationals.  But how does that relate to your business? Market research is key to creating a solid marketing strategy based upon knowing your market, your customers, your competitors and your future direction. Market research may sound like a costly exercise, especially at a time when day-to-day dollars through the door are hard enough to find, let alone waste.  It doesn’t have to be – there are methods available at minimal outlay that will achieve the same results to suit your requirements.. just ask!

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