For Small and Medium businesses the words ” Market Research” can conjure up visions of campaigns undertaken by multi-nationals. But how does that relate to your business? Market research is key to creating a solid marketing strategy based upon knowing your market, your customers, your competitors and your future direction. Market research may sound like a costly exercise, especially at a time when day-to-day dollars through the door are hard enough to find, let alone waste. It doesn’t have to be – there are methods available at minimal outlay that will achieve the same results to suit your requirements.. just ask!