Distribution Strategies

Distribution Strategies

Whether you are a manufacturer,  importer or supplier, it is critical that you develop distribution strategies right from day one. Highvale has developed a scaleable platform that provides a cost effective distribution model that ensures existing customer base growth, ensures customer satisfaction and capitalises on potential opportunities. Both the traditional 2 step (manufacturer, reseller) and 3 step (manufacturer, distributor, reseller) supply chain models are struggling to adapt to the impact of the evolution of online sales, technologies and marketing into the traditional bricks-and-mortar marketplace  Pricing structures to cover the various distribution tier levels will ensure that you have every option in place from manufacture through to wholesale, online and retail covered. You have great product/s or services, you’ve done your research, and you’re ready to roll it out to the masses… But how?  Or perhaps you have existing products, and need to make your distribution network more effective.

Highvale can work with you to not only develop distribution strategies, but also a increase your brand awareness, strengthen your customer relationships, increase your on-the-ground communications and provide you with marketplace feedback. Rather than getting bogged down in the nitty-gritty, let Highvale work with you to create a plan that suits your needs and works first time, and every time.

supply chain from consumer to distributor and supplier

Logistics Strategies

Racking, stacking, palletising, stock control, picking, packing, labelling, real-time freight tracking and workflow productivity aren’t exciting, right?  But modifying these, and even using multiple warehouses or moving your warehouse location can improve the overall efficiency and agility of your business.

We can help you to leverage the benefits of these tasks to reduce shipping costs, reduce staff costs, and speed-up time to market.

Logistics may not excite you, but watching your business reach new heights of productivity surely will.

Network Strategies

No doubt by now you have some great contacts and business partnerships in place, and that’s fantastic. Of course you never want to jeopardise a good relationship, but the more friends you have in the business, the better.

Highvale can work with you to review your existing network and assist in expanding your distribution channels into new avenues of opportunity. Imagine what added business contacts and increased market exposure could do for your business.

Channel Strategies

There are pros and cons to each distribution type. Highvale can help you to choose or modify your distribution in order to maximise your return on investment and reduce down-time, shipping delays and tracking errors.

Wholesale Selling

If you choose to engage wholesalers, there are some questions you need to ask:

  • What if one of your wholesalers is selling a competitor’s product?
  • What if one of your wholesalers is selling a competitor’s product exclusively?
  • When and why would you offer an exclusive arrangement to a wholesaler?
  • How do you choose the best wholesaler in a territory?
  • How do you assist/encourage a wholesaler to sell more of your product?
  • How do you decide when to sack a wholesaler and appoint a new one?
  • How do you get the most from wholesaler contracts?

Direct or Online Strategies

Selling your product directly to the consumer may be the most straight-forward approach, but it can be a slow and time-consuming process without the right connections and know-how.

With continued growth of the online marketplace, selling your product online may be the most logical move. A range of factors will influence your decision to sell online, not least of which are the costs you’ll need to bear as an online supplier, and the time it will take to get a foothold in the market.

At Highvale, we understand from first-hand experience how challenging it can be to launch a new product in the marketplace, and we know the tricks and traps you’ll uncover along the way. Contact us today and to find out how we can save you time, effort, and money as you share your exciting new product with the world.