The importance of “owning” your business plan

The “one-size-fits-all” business plan as part of your business strategy has very little relation when you are in a small or medium size enterprise, because what you sell, how you sell and who you sell to make your situation unique. This makes it even more important that your business plan reflects your specific needs, not just for today, but also for the future. Putting a business plan together doesn’t mean it has to be complicated, and it could be the best investment you will ever make.

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