More & more the complaint heard regularly from Small to Medium business owners is that they can’t compete with on-line sales, the mass merchandisers or overseas imports on price. The assumption is that the customers buying decisions are being governed Click to continue reading
Month: March 2015
The Lightglobe moment when the idea clicks !!
A great many ideas for new products come from people who are frustrated at not being able to find a product or service that suits their needs,,, it is at about that point that ingenuity kicks in and the Click to continue reading
Did you include the 80/20 rule in your business plan?
Using the Pareto principle created back in 1896, the 80/20 rule has developed into a common rule of thumb for application at all levels of business , as well as in most aspects of everyday life. In amongst all the Click to continue reading
Market Research for my small business? … can I afford it?
For Small and Medium businesses the words ” Market Research” can conjure up visions of campaigns undertaken by multi-nationals. But how does that relate to your business? Market research is key to creating a solid marketing strategy based upon knowing Click to continue reading
The importance of “owning” your business plan
The “one-size-fits-all” business plan as part of your business strategy has very little relation when you are in a small or medium size enterprise, because what you sell, how you sell and who you sell to make your situation unique. Click to continue reading